Most of the blogosphere will be aware by now of the whole debate going on about body image and fashion blogging. The controversial IFB post put this topic to the forefront. The wording of the article may have been handled badly but this is a debate that needed to be had. It’s definitely true that there needs to be more diversity in the world of fashion blogging. After all the audience of these blogs is wide ranging and diverse. the need for a wide range of shapes, sizes and races is a given but I’m not going to examine the why’s and how’s of this situation in this particular post.
I want to examine whether the top tier of UK Fashion blogs offers more diversity than it’s American counterparts? When you look at the top fashion blogs in America you see a flood of young, thin and mostly blonde model types, dressed head to toe in high end brands. Of course there is the odd exception but it’s rare. You’ll be lucky to see an average shaped fashion blogger in the top tier of the blogging elite, let alone someone plus size or non-caucasian.
Contrast that with the UK fashion blogging community. It is dominated by different races and different sizes. Style Slicker, Susie Bubble, Disney Roller Girl, Nadia of Frou Frouu and Park ‘n’ Cube are all non-caucasian but hugely successful fashion bloggers with massive audiences and regular collaborations with some of the biggest brands and magazines out there. Their race hasn’t hindered their blogging ascension and of course many of them are popular on both sides of the atlantic.
Liberty London Girl, Alex Loves and Mademoiselle Robot are also hugely popular and although two of them are blonde, they’re also all shaped like the average woman. I am finding it hard to think of one top-tier blogger that fits into the blonde, thin, model type bracket that seems to dominate the american fashion blogging community.
Are we more accepting of diversity in the UK? What is it about our community that seems to accept diversity in a way that isn’t present in the States?
There also seems to be an absence of US fashion bloggers that wear outfits that most of us could afford. The top tier bloggers consist of clothes that are unattainable for the most of us. Whereas here in the UK, we have bloggers like Lily Melrose & Zozeebo who dress pretty much head to toe in highly accessible high street brands and have huge readerships.
Why is there such a big difference between the UK and the UK in terms of diversity and realism?
Of course that’s not to say that the UK doesn’t have its own problems. I cannot think of even one hugely successful plus size blogger and there aren’t any top tier black bloggers that I can think of either. So we have got some way to go before we have full diversity here but we are well on the way to getting there and we are certainly a lot closer to full diversity than in the states.