Catchy headline huh. It isn’t just to grab your attention though it also happens to be true. You may well be thinking wow, how did she do that. Well I will tell you and it is quick and easy to implement yourself.
First of all I moved from feedburner to mailchimp. Mailchimp is superior in so many ways. It lets you create your own templates so you can add messages, social media icons, your logo and whatever other info you deem necessary. But the best part about Mailchimp is that it allows you to choose what time each day your recent post gets sent to your subscribers. It also makes it a cinch to design eye catching and elegent sign-up forms with its built in form builder.It is a payable service but if you have under 2000 subscribers and send under 10000 emails per moth it’s free!
But my choice of provider isn’t why my list grew by 1000%. This growth can be attributed to two things.
1. Making my signup form eye catching and attractive and placing it in what marketeers call a ‘high converting’ place.
2. Adding a subscribe tick box to the bottom of the comment box.
So let us look into each point with more detail. Readers eyes are drawn to forms that stand out and are easy to identify. So making the form as eye catching as possible is a must. Try using different colours or stronger fonts for a form that is easily identifibale and really stands out from the rest of your site.
So what is a high converting place? There are three areas of a blog that are the perfect place for signup forms and you want to aim for your signup form to appear on every page of your blog. The best location for one in my opinion is full width above the content area and sidebars (like I have here). Other high converting places are at the top of your sidebar and of course directly under your posts above the comment box. Ideally you’d place a form in all three places but you may personally see it as overkill. There is one last place that has an insanely high conversion rate but may annoy some visitors – popup boxes. So an email signup box could appear on top of all your content when someone has been on your blog for let’s say 5 seconds. I personally hate sites that use them so be careful. You may well annoy your visitors even though your email list will increase. Usability should always trump everything else (except content).
If you look at my comment box you will see directly underneath it a tick box titled subscribe. This gives commenters the ability to subscribe and comment all at once. Readers like as little steps as possible to achieve their goals so I’ve found this technique to be extremely useful. It was accomplished via a plugin called ‘newsletter signup’ which you can find in the WordPress repository. This plugin works with many of the most popular newsletter building services and works perfectly.
Those are the techniques I used to build my list but there are other ways. Offering some kind of freebie or exclusive content to subscribers whether it be regular discount codes, or a free ebook works exceptionally well as let’s face it who doesn’t love a freebie. All of these points are just the tip of the iceberg. Use your imagination, make it easy and quick to subscribe and you too can greatly increase your list size.