Uniqlo I am not a fan of high street/designer collaborations. I wasn’t one of the many who stocked up on Lanvin’s collection with H&M. I despised the Versace collaboration too. Buying from designers isn’t about the name it is about the quality. So buying from a H&M collaboration gives you H&M quality clothing but with a designer name attached to it. One high street store that gets it right is Uniqlo. Uniqlo is a great fashion forward Japanese brand with a great reputation worldwide. My love of Japanese designers has been discussed a lot on this blog and Uniqlo works with some of the best. The best part of the collaborations though is that it introduces the West to some of what Japanese fashion has to offer. Of course designers like Yohji Yamamoto and Tsumori Chisato are well known but Japanese fashion has so much more to offer. Quality isn’t compromised but prices are kept in line with Uniqlo’s core collections. Their latest collaboration which is with G.V.G.V is my favorite thus far. I’ve blogged before about this wonderful Japanese brand after discovering them during Tokyo Fashion Week. Designer Mug likes to fuse the masculine with the feminine and this ethos is evident in the collection. Japanese fashion is known for being wacky but G.V.G.V creates wearable, elegant garments. Mug is influenced heavily by the 60s and 70s and this is evident in the Uniqlo collaboration. Masculine silhouettes prevail here but with a softer edge. The colour scheme is soft with hints of bright colour. Take a look at some of my favorite pieces below and then head over to uniqlo.com and stock up. But be quick as this collection is likely to fly off the shelves. Prices range from Leave a Reply Cancel Reply Your email address will not be published. Name* Email* Website Comment Notify me of follow-up comments by email. Notify me of new posts by email.